Yuliya Guseva · Product Designer (UX/UI) in London
I turn complex, data-heavy workflows into clear, usable products.
I am Yuliya Guseva, a Product Designer with 6 years of experience designing internal and SaaS products in fintech, insurance and logistics.
Making dense data clear and easy to scan.
Skills
- Internal tools and operational platforms
- Complex workflows
- Data-heavy UI
- Design systems
- Accessibility (WCAG 2.1 AA)
- User research and usability testing
- AI-assisted design
- HTML/CSS and Python
Selected work
-
Internal platform · Insurance
Simplifying complex underwriting workflows
Redesigning the underwriting workflow platform used daily by underwriting teams, so they can act on a whole policy at once instead of reference by reference.
Read case study
-
SaaS · Fintech
ACH compliance and risk management platform
Designing an ACH compliance and risk management platform from scratch for a US fintech serving banks and credit unions.
Read case study
-
Internal platform · Logistics
TMS for a logistics company
Redesigning a legacy CRM and freight management system that had grown through acquisitions and left users at dead ends.
Read case study
-
Web app · Entertainment
ChorDm
Redesigning a web app that helps people find songs and play them on guitar, and reshaping its feature roadmap through research.
Read case study
Also worked on
Burdi
Designed a referral programme end to end, from research and user flows through to final UI.
CityRide
Created an electric scooter app from scratch with full UX research, and onboarded and mentored a junior designer.
View on BehanceInvestment management CRM
Revised the UI kit for a multi-modular CRM and designed features for creating and managing merchants, plus admin tools.
School learning platform
Designed an LMS for students and parents to access homework, class schedules and academic performance.
Oil & gas company
Designed a CRM platform and a mobile app for two user roles: managers, who oversee users, products and orders, and dealers, who place orders and track them.
Contact
Let’s get in touch
Currently open to new product design roles, especially on complex tools people rely on every day. I’d love to hear from you.
yuguseva1704@gmail.com